Digital Marketing Associate

Responsibilities: 

• Assist in conducting marketing research and competitive analysis to understand client industries and target audiences.
  
• Compile insights to contribute to strategic decision-making for marketing campaigns.
• Support in managing client relationships, acting as a key point of contact for assigned projects.
• Collaborate with clients to understand their goals and objectives, ensuring alignment with agency services.
• Contribute to the development and management of budgets for digital marketing campaigns.
• Monitor and report on budget allocations to ensure effective resource utilization.
• Work closely with the team to develop marketing materials aligning with client and agency business strategies.
• Assist in creating annual marketing plans and proposing strategies in line with client goals.
• Collaborate on creative concepts for campaigns and effectively brief the design team for graphics or video creation.
• Contribute innovative ideas to enhance campaign effectiveness.
• Assist in planning and executing digital marketing initiatives, including SEO/SEM, email, social media, and display advertising campaigns.
• Contribute to the creation of compelling and engaging content for digital channels.
• Participate in measuring and reporting on the performance of digital marketing campaigns.
• Evaluate campaign success against goals, focusing on ROI and KPIs.
• Stay informed about emerging technologies relevant to digital marketing.
• Evaluate and recommend tools and platforms to enhance campaign efficiency.
• Assist in gathering customer and market insights to inform outreach strategies.
• Contribute to efforts aimed at increasing customer conversions and generating qualified leads.

   

Skills & Qualifications:

• A degree in marketing or digital marketing.
• Excellent communication and collaboration skills.
• Strong analytical and problem-solving skills.
• Experience in conducting market research and competitive analysis.
• Experience in developing and implementing marketing plans.
• Strong attention to detail and ability to ensure brand consistency across all touchpoints